The mission:
To humanize a telecoms company, making the viewer connect to the people within, not just the brand itself.
The idea:
Follow team members, with no script, as they work through the day, but also showcasing what makes them tick. What do they do outside work? What challenges do they face, what passions do they have?
The outcome:
Tens of thousands of views, hundreds of interactions including countless heartwarming comments from the community. Success!